Projects

Istituto Italiano di Cultura – Quizitalia 2011

Posted by on Aug 12, 2014 in Projects | 0 comments

Istituto Italiano di Cultura – Quizitalia 2011

About the client The Istituto Italiano di Cultura (Italian Embassy Cultural Centre) at New Delhi promotes and propagates Italian Language and Culture in India.   Their challenge To commemorate the 150th anniversary of Italian Unification, the Istituto Italiano di Cultura, New Delhi, had a vision to create a programme that reached all schools in India; an enormous task for traditional offline models.   Our solution We created a contest that used an offline structure that was supported in outreach by a continuous online platform, which enable schools across the country to take part in a competition based on Italy and Italian Culture. This online activity was done in collaboration with...

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Maruti Suzuki – The Motorhead Challenge

Posted by on Aug 12, 2014 in Projects | 0 comments

Maruti Suzuki – The Motorhead Challenge

About the client Maruti Suzuki is India’s largest car-maker in terms of market share. Maruti has truly made the car affordable for the everyday Indian!   Their challenge For the Auto Expo 2014, Maruti was keen on appealing to its audience through a medium that it has never leveraged before – the web! They also wanted some engaging consumer contests to be run during the expo.   Our solution We built a robust and highly scalable online quizzing platform that was embedded to Maruti’s microsite. We also conducted back-to-back SMS based quiz contests during all 4 days of the...

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INTACH, DDTC – Sawaal Dilli Ka

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INTACH, DDTC – Sawaal Dilli Ka

About the client The Indian National Trust for Art and Cultural Heritage (INTACH) is a 30 year old organisation committed to documenting, preserving and archiving India’s Heritage.   Their challenge Delhi Tourism & Transportation Development Corporation and INTACH wished to engage schools students in Delhi to make them aware of Delhi’s history, and make them part of the campaign to include Delhi on the UNESCO List of World Heritage Cities.   Our solution We conducted an outreach programme that reached out to 1500 schools in Delhi and NCR, and used a quiz where over 200 schools participated in a quiz whose content was solely drawn from the history, culture and people of...

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MISB Bocconi – Global Business Competition

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MISB Bocconi – Global Business Competition

About the client MISB Bocconi is the first overseas campus of the SDA Bocconi School of Management (Milan, Italy). Located at Mumbai it is one of the premier Management Institutes in the World.   Their challenge MISB Bocconi was looking for an exclusive means of interacting with students of prestigious Indian colleges.   Our solution We are conducting a Global Management Competition for them in 12 cities across India and Nepal that focuses on direct and sustained contact with the best students. This contest began in 2012, and is now in its...

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Dalmia Cements Bharat – Adhar

Posted by on Aug 12, 2014 in Projects | 0 comments

About the client Established in 1939, Dalmia Cements, is one of India’s largest cement manufacturing companies.   Their challenge The client was looking for the most effective way to reach their core market- young civil engineers who recommend and purchase cement for projects in South India.   Our solution We created an outreach program, in association with AIMA, that focused on reaching civil engineering and architecture students in 120 colleges in the 4 Southern States for 3 years in a row. This was done through an entertaining educative quiz based around construction, engineering and...

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Lavazza – Caffeine Quotient

Posted by on Aug 12, 2014 in Projects | 0 comments

Lavazza – Caffeine Quotient

About the client Lavazza operates a chain of ‘Barista’ outlets in almost all the major cities of India.   Their challenge Lavazza wanted to create a set of events that would help draw a niche crowd of students, upwardly mobile professionals and young families to their outlets.   Our solution We created a series of events at 11 stores in Kolkata and New Delhi (NCR), popularised through our social media base and game cards that were distributed at Barista outlets. These events will now be held through the year across...

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