Dalmia Cements Bharat – Adhar

Posted by on Aug 12, 2014 in Projects | 0 comments

About the client
Established in 1939, Dalmia Cements, is one of India’s largest cement manufacturing companies.

 

Their challenge
The client was looking for the most effective way to reach their core market- young civil engineers who recommend and purchase cement for projects in South India.

 

Our solution
We created an outreach program, in association with AIMA, that focused on reaching civil engineering and architecture students in 120 colleges in the 4 Southern States for 3 years in a row. This was done through an entertaining educative quiz based around construction, engineering and architecture.

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