Lavazza – Caffeine Quotient

Posted by on Aug 12, 2014 in Projects | 0 comments

Lavazza – Caffeine Quotient

About the client
Lavazza operates a chain of ‘Barista’ outlets in almost all the major cities of India.

 

Their challenge
Lavazza wanted to create a set of events that would help draw a niche crowd of students, upwardly mobile professionals and young families to their outlets.

 

Our solution
We created a series of events at 11 stores in Kolkata and New Delhi (NCR), popularised through our social media base and game cards that were distributed at Barista outlets. These events will now be held through the year across India.

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